Nike

A bespoke experience to support the global product launch of the Nike Connected Jersey, in partnership with the NBA.

The first NBA Jersey that gives fans an all-access pass into the world of their favorite team and players through the Nike Connect App and an embedded NFC tag in the garment.

Transforming a dark, dingy retail stockroom into a bespoke studio space, offering a custom and personal product design experience for key influencer's and NBA players.

Elevating common, natural materials with performance fabrics and NFC technology. 

A 200 year old douglas fir beam creates modern seating against a wall of modern portraits. 

ENVIRONMENT